This brand is built on the vision of taking an active stance against mindless consumerism that is best observed in fast fashion.

We wish for a world where people only wear products made through legitimate means, that will not be wasted, and the production does not harm people, the environment or animals. That is why our garments are fairtrade, carbon neutral, made with organic cotton, vegan, includes no plastics (both in packaging and in the product) are highly durability and the designs are timeless with full of symbolism.

Brutalist structures today have turned into modern symbols of urban decay, socioeconomic hardship, and aesthetic representations of oppressive government utilitarianism.

Think of the concrete high rise buildings of the late Soviet Union; Designed to be cheap and standardized in order to efficiently fill in millions (Brezhnevkas, as an example).

We see this discordant aesthetic as reflective of the dystopian direction that we are headed in as a result of our untempered economic system.

Recognizing that, yet still finding ways of living an immersed, accountable and balanced life is what defines POPULATION 3.

• Spread street art and culture.
• Promote an active lifestyle.
• Expose industries (especially fast fashion) for their impediments on human rights and horrible environmental track record.
• Advocate for social responsibility. Encourage people to keep accountability. Only through individuals exercising their own responsibilities can they realize meaning in their own actions. We see this as the prime antidote to a fall into nihilism and hopelessness, which is the plague of our century reflected in our mental health crisis.