Celebrating Our 1 Year Anniversary

We produce artistic collaborations with urban style performers.
Each video production carries a theme that has an importance to us.

CLASSIC SERIES

The original first batch. Series of minimal designs aimed to be timeless and versatile, based off on iconic Spomenik.
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WE ARE NOT JUST ABOUT CLOTHING.

WHAT WE ARE

POPULATION 3 is a socially responsible streetwear and lifestyle brand. The garment is vegan, eco-friendly and produced ethically. We speak against fast fashion and promote a minimalist, active and social lifestyle. Street art and Techno is in our DNA.

We are artistically inspired by the highly expressive Yugoslavian brutalist architecture movement, such as the works of the great Miodrag Živković.

Steel and concrete is all around us. It's the environment we are given. This brand is made for those who never compromise.

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  • GET INVOLVED

    Tell us about your experience shopping with us and the about the garment you've received. It's greatly appreciated. Photos are welcome too. Tag us @popul.ation3 or #popul3

    GET IN TOUCH 

  • BLOG

    We'll be discussing things related to the main themes of the brand. As it is with anything else we do here, we'll always be open for collaboration.

    READ 

  • SALES & NEWS

    Follow us on socials to be notified of any sales, any news or any development. We'll worth it your while.

    @POPULATION3 

more information about our

HIGH QUALITY GARMENT

ECO FRIENDLY

No plastic is included within shipping or in the package. All recyclable.

Water-based inks, 100% eco-certified by OEKO-TEX® ECO PASSPORT.

Tshirts and hoodies delivered with La Poste, carbon neutral shipping service.

All products are made from organic cotton (and part recycled cotton). Which is much more sustainable than regular cotton. More on the row below.

MADE WITH ORGANIC COTTON

Cotton is a dirty crop in terms of the environment and worker conditions. Sadly less than one per cent of all cotton produced is currently organic.

In comparison to regular cotton, organic cotton;

  • Uses 91% less water.
  • Emits 46% fewer greenhouse gas emissions since the soil isn't loaded with pesticides.
  • Can actually absorb CO2 from the atmosphere.
  • 98% reduction of water pollution since synthetic chemicals aren't used.

DECENT WORKING CONDITIONS

All our products feature their respective ethical and environmental certifications in their description.

FAIRTRADE: No garments are made in dubious conditions.

Eco-responsible products that are made with respect for people.

BUILD TO LAST

Everything you'll find in this shop is durable. 100% cotton clothes has such a long life span that it is unlikely you will regret ever buying one.

Most clothes will last only a season or two, new styles come and go, but we will outlast every fashion trend. The t-shirts will become vintage while you are still enjoying the soft feel and smoothness of the breathability on your skin. Check the information on how to best take care of the garment on the items page.